Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...

Through Disney and ESPN's strategic, long-term investment and representative leadership approach, championed by women executives, they have driven unprecedented growth in women's sports viewership and ...

Liv Cycling sponsors women's racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Los Angeles-based nonprofit social impact organization Visionary Women celebrated its 10 anniversary Oct. 8 with the ...

I probably could have guessed that October would be all about the WNBA. After all, the finals kicked off on October 3 with a ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

The LPGA's new Collegiate Advancement Pathway gives college golfers direct access to the Epson Tour, solving a problem that's plagued women's golf for years.

Former ESPN star Samantha Ponder appeared on "Saturday in America" and made her stance clear on trans athletes in girls' and ...

KANSAS CITY, Mo. (KCTV) - A groundbreaking sports bar dedicated to women’s athletics is preparing to open its doors in The ...

It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward-nominations for ADWEEK's ...