HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Writing a movie is hard work. Using AI screenwriting tools is not. I put three such tools to the test to see what kind of tales a machine could weave. Writer's block has left many screenwriters ...

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

This isn't the same thing as a logline. A logline is a selling tool. It's a one- or two-sentence summary designed to get ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

There are many features included in this tool, and some of them are mentioned below. Apart from them, you can get a detailed report of each scene, a feature-rich panel to write text, option to manage ...