While Priority as a brand has no prior experience with full suspension bikes, they brought in some expertise to create this ...

What do you get when a bikepacker challenges a brand to develop a versatile rig with a reasonable price tag? Apparently, you get Priority Bicycles’ Bruzer, a low-maintenance bike that’s meant to ...

In a market full of complicated tech, sky-high torque specs, and smartphone apps to control an e-bike, New York-based Priority Bicycles is going in the opposite direction with the launch of its newest ...