A coalition of label marketers worked with MTV, radio stations and music stars to sell skeptical executives on the format — and delivered a boom that lasted for nearly 20 years. By Steve Knopper On ...
There are plenty of billionaires and pop stars, but there is only one Taylor Swift. Swift is not just selling albums; her team has created an entire economic ecosystem that extends from cassette sales ...
6don MSN
With rollout of new album, Taylor Swift once again turns her lyrical skills into a business strategy
Taylor Swift's new album, "The Life of a Showgirl," became Spotify's most-streamed album in a single day this year. The company said it only took 11 hours to hit that mark.
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