A vital part of the superhero essence is, to my less than heroic mind, the "super" part. I expect superheroes to have superpowers. I expect them to have super lovers. I also expect them to drive, if ...

It wasn’t selling cruises or insurance, but a beautiful ad during this year’s Super Bowl was actually selling the most globalized Jeep ever. Chrysler didn’t go with a big celebrity to push the Jeep ...

Fiat Chrysler Automobiles' latest national ad campaign features the pop artist Halsey being a renegade. The "Release your Renegade" campaign highlights Halsey and several other emerging artists — ...

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. Fiat Chrysler returned to the Super Bowl with three television advertisements on Sunday, ...

Detroit stars as Superman’s fictional city of Metropolis in a new co-branded ad for Fiat Chrysler Automobiles NV and the upcoming film “Batman v Superman: Dawn of Justice.” The fast-paced, 30-second ...